THCa Flower Lit Farms
The Challenge
A premium THCa flower brand struggling to scale on Meta after repeated account restrictions from generic agencies with no restricted-category experience.
Key Insight
"Multiple persona campaigns running simultaneously allowed Andromeda to continuously find new buyer segments — the 'wellness curious' audience drove 38% of revenue."
Results · 6 months
$745K
Revenue
2.26x
ROAS
$330K
Ad Spend
6 months
Timeframe
Multi-Product Cannabis Everything 420
The Challenge
A multi-SKU cannabis retailer with broad product range but no clear buyer persona strategy. Previous agency ran single-audience campaigns with high CPAs.
Key Insight
"Broad audiences outperform tight ones — if your creative is built right. We ran 8 simultaneous persona variants and let Andromeda self-optimise."
Results · 5 months
$602K
Revenue
2.63x
ROAS
$229K
Ad Spend
5 months
Timeframe
Nicotine Brand
The Challenge
A nicotine pouch brand that had never successfully run paid social at scale. High product demand, but every previous attempt ended in account bans.
Key Insight
"We identified distinct user segments — switchers from cigarettes, athletic users, and professionals — that drove premium conversion rates with different creative."
Cannabis Seeds Pacific Seed Bank
The Challenge
An established seed bank wanting to expand into paid social after years of relying solely on SEO. Needed compliant creative and proper account infrastructure.
Key Insight
"Collector-mindset buyers respond to creative that emphasises genetics, lineage, and exclusivity — not discount offers. We repositioned the creative angle entirely."
CBD Products Boston Hemp
The Challenge
A CBD brand with strong organic traction wanting to test paid acquisition. Limited budget, needed proof of concept before scaling.
Key Insight
"Micro-budget testing with persona-matched creative validated 3 winning audiences before any significant spend was committed. Efficiency first, scale second."
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