Real Campaigns.
Real Revenue.
Every number here comes from an actual campaign, in an actual restricted category, on an actual Meta account — not theoretical results or industry averages.
Cannabis A leading online cannabis retailer with a broad product catalogue. Meta had rejected their campaigns repeatedly before coming to Icarus. We built the infrastructure from the ground up and scaled to consistent monthly revenue over an 8-month uninterrupted run.
Tobacco Native American tobacco brand selling cigarettes and cigars online. One of the most restricted categories on Meta. Using our proprietary account structure and format-specific creative, we achieved a 4.99x ROAS — the highest in our portfolio.
THCa Farm-direct THCa hemp flower brand. THCa is one of the trickiest categories on Meta — the line between compliant and non-compliant creative is narrow. We ran their campaigns for 5+ months straight with 4,226 purchases and zero account disruptions.
Cannabis Premium cannabis brand with a strong DTC presence. We took over from an agency that had been unable to keep their accounts live. Rebuilt the infrastructure, redesigned the creative approach, and ran 7+ months without interruption.
Hemp / CBD Boston-based hemp and CBD brand. New to Meta advertising and uncertain about what was possible in their category. We launched from zero, established account health, and scaled to profitable performance in under 60 days.
Cannabis Seeds Online cannabis seed retailer. Seeds are a particularly sensitive category on Meta, often triggering automatic rejection. Our creative and landing page approach kept the campaigns live and profitable.
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