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Icarus Digital Marketing Book Strategy Call

Revenue We've Generated.
In Categories Others Refuse.

$1.9M+ documented across cannabis, THCa, nicotine, kratom, and CBD. These are brands that other agencies won't touch. We made them scale.

$1.9M+

Documented Revenue

3.6x

Avg ROAS (these cases)

5

Restricted Industries

Lit Farms THCa Flower

Lit Farms

The Challenge

A premium THCa flower brand struggling to scale on Meta after repeated account restrictions from generic agencies with no restricted-category experience.

Key Insight

"Multiple persona campaigns running simultaneously allowed Andromeda to continuously find new buyer segments — the 'wellness curious' audience drove 38% of revenue."

Results · 6 months

$745K

Revenue

2.26x

ROAS

$330K

Ad Spend

6 months

Timeframe

Get Results Like This →
Everything 420 Multi-Product Cannabis

Everything 420

The Challenge

A multi-SKU cannabis retailer with broad product range but no clear buyer persona strategy. Previous agency ran single-audience campaigns with high CPAs.

Key Insight

"Broad audiences outperform tight ones — if your creative is built right. We ran 8 simultaneous persona variants and let Andromeda self-optimise."

Results · 5 months

$602K

Revenue

2.63x

ROAS

$229K

Ad Spend

5 months

Timeframe

Get Results Like This →
Nicotine Pouches

Nicotine Brand

The Challenge

A nicotine pouch brand that had never successfully run paid social at scale. High product demand, but every previous attempt ended in account bans.

Key Insight

"We identified distinct user segments — switchers from cigarettes, athletic users, and professionals — that drove premium conversion rates with different creative."

Results · 4 months

$497K

Revenue

5.5x

ROAS

$90K

Ad Spend

4 months

Timeframe

Get Results Like This →
Pacific Seed Bank Cannabis Seeds

Pacific Seed Bank

The Challenge

An established seed bank wanting to expand into paid social after years of relying solely on SEO. Needed compliant creative and proper account infrastructure.

Key Insight

"Collector-mindset buyers respond to creative that emphasises genetics, lineage, and exclusivity — not discount offers. We repositioned the creative angle entirely."

Results · 2 months

$45K

Revenue

2.44x

ROAS

$18K

Ad Spend

2 months

Timeframe

Get Results Like This →
Boston Hemp CBD Products

Boston Hemp

The Challenge

A CBD brand with strong organic traction wanting to test paid acquisition. Limited budget, needed proof of concept before scaling.

Key Insight

"Micro-budget testing with persona-matched creative validated 3 winning audiences before any significant spend was committed. Efficiency first, scale second."

Results · 6 weeks

$37K

Revenue

2.87x

ROAS

$13K

Ad Spend

6 weeks

Timeframe

Get Results Like This →

Ready to Scale?

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