Built for Andromeda.
From Day One.

01

ICP Research & Persona Mapping

We map your customer across all five awareness levels: Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware. Each level represents a different buyer state — and requires completely different creative.

This isn't a persona exercise for its own sake. It's the brief for every piece of creative we produce. Without this foundation, everything else fails — and most agencies skip it entirely.

02

Persona-Matched Creative Production

Separate creative for each buyer persona and awareness stage. We don't make one ad — we make a creative ecosystem. The algorithm self-selects which creative to show to which buyer. Your job is to give it enough signal to work with.

Every ad is briefed against a specific persona and awareness level. A Problem Aware buyer sees different creative than a Most Aware buyer. Multiple campaigns run simultaneously — Andromeda continuously finds new buyer segments as it learns.

03

Infrastructure Setup

Tier 1 ad accounts, verified assets, Meta Partner infrastructure. The foundation that makes everything else possible. Without proper account infrastructure, restricted category campaigns don't survive — regardless of creative quality.

We also set up attribution correctly from day one: Conversions API, pixel, UTM architecture, and reporting. You'll know exactly where revenue is coming from.

04

Campaign Launch & Learning Phase

7–10 days setup, 14–21 days to full campaign launch. The learning phase is critical — we let the algorithm gather data before making significant optimisation decisions. Most agencies get impatient here and kill campaigns that would have worked.

We run broad audience targeting from day one. No tight interest targeting, no lookalikes. Andromeda doesn't need you to tell it who to target — it needs creative that tells it who the buyer is.

05

Scale & Optimise

Weekly creative refresh. The algorithm always has something new to optimise toward. We scale spend against winning creatives and personas, and continuously introduce new variants to avoid fatigue.

This is an ongoing operation, not a "set it and forget it" campaign. Daily management, weekly creative production, and monthly strategy reviews. The brands that scale are the ones that treat paid social as a living system — not a tap you turn on.