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Icarus Digital Marketing Book a Strategy Call
Book a Strategy Call

How We Run Campaigns
Nobody Else Can

Every campaign starts the same way: with a clear-eyed look at your situation, a plan that accounts for the risks, and an infrastructure that keeps things running.

01
Week 1

Discovery & Audit

We review your product, previous ad history, target market, and competitive landscape. We identify every obstacle and map out the exact path forward.

  • Product and category assessment
  • Previous ad account history review
  • Competitor landscape analysis
  • Risk and opportunity mapping
  • Strategy document delivered
02
Weeks 1–2

Andromeda Infrastructure Build

Our proprietary Andromeda account setup. Compliant landing page architecture. Creative production begins. Everything is built before a single dollar is spent.

  • Tier 1 account structure setup
  • Andromeda safe page architecture
  • Creative brief and production
  • Audience architecture design
  • Pre-launch testing
03
Weeks 2–3

Launch & Test

Controlled launch with structured creative testing. We identify what works before scaling spend — no burning budget on assumptions.

  • Controlled spend launch
  • Creative A/B testing
  • Audience performance analysis
  • First week performance review
  • Scale readiness assessment
04
Ongoing

Scale & Optimise

Weekly optimisation cycles. Monthly strategy reviews. We scale what works, cut what doesn't, and keep your accounts healthy for the long term.

  • Weekly bid and budget optimisation
  • Creative rotation and refresh
  • Monthly strategy reviews
  • Quarterly account health audits
  • Direct access to your account team

Not Every Agency Can Do This

Running Since 2016

We were doing this before most agencies knew restricted industries existed on Meta. That's a decade of edge cases, algorithm changes, and hard-won knowledge.

The Andromeda Framework

Our proprietary account setup has kept client campaigns running continuously for years — through policy updates, election cycles, and industry crackdowns.

Algorithmic Understanding

We understand Meta's algorithm at a level that comes from running restricted categories daily for a decade. There's no substitute for that depth of experience.

Start the Process

Book a call and we'll walk through exactly how this works for your brand, your category, and your budget.

Book a Strategy Call