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Icarus Digital Marketing Book Strategy Call

Everything You Need to Scale.
Nothing You Don't.

We're not a generalist agency that dabbles in restricted categories. This is all we do. Since 2016, we've built the infrastructure, methodology, and creative process specifically for brands that Meta doesn't want running ads — and we've made it work at scale.

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Core Service

Meta Advertising

The full stack. Not just running your ads — building the infrastructure, research, and creative system that makes restricted category advertising sustainable at scale. This is what we've done every day since 2016.

Our Andromeda-first creative methodology means your campaigns are built for Meta's AI retrieval system — not just for human eyeballs. The algorithm finds your buyer. We make sure it knows who to find.

From $3,500/month

Min. $3,000–$5,000 ad spend to start

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What's included

  • 5-stage ICP research & persona mapping
  • Persona-matched creative production (weekly)
  • Daily campaign management & optimisation
  • Tier 1 ad account infrastructure
  • Meta Partner verified assets
  • Attribution setup & tracking
  • Weekly performance reporting
  • Slack channel access

Timeline: 7–10 days setup, 14–21 days to full campaign launch.

Creative Production

Creative is no longer just about what looks good — it's your targeting mechanism. In the Andromeda era, the creative tells Meta who you want to reach. We produce ads that communicate at the persona level, not the demographic level.

Weekly static ads, video scripts, and UGC-style content. All mapped to buyer persona and awareness stage. Tested and refreshed on a rolling basis so the algorithm always has something new.

Deliverables

  • Weekly static ad variations (per persona)
  • Video ad scripts & production direction
  • UGC-style content briefs
  • Copy variations per awareness level
  • Winning creative iteration system

Included with Meta Advertising plan

Funnels & Landing Pages

High-converting landing pages purpose-built for restricted industries. The traffic is only as good as the page it lands on. We build landing pages that speak the right language to the right persona — without triggering policy issues.

CRO-focused. Attribution-ready. Mobile-first. Built to convert your specific buyer.

What we build

  • Persona-specific landing pages
  • Product page CRO optimisation
  • Post-click funnel sequences
  • Attribution pixel setup
  • A/B testing framework

Priced per project. Book a call for scope.

Retention Marketing

Acquisition costs are real. The brands that win at restricted category advertising are the ones that maximise LTV. Email and SMS done right means your ad spend goes further — every customer you acquire is worth more.

Klaviyo specialists. Restricted category experience. We build flows that speak to your buyers in language that keeps their attention — and gets them back to purchase.

$2,500/month

Best combined with Meta Advertising for full-funnel coverage

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What's included

  • Klaviyo setup & management
  • Welcome & post-purchase flows
  • Abandoned cart recovery
  • SMS automation sequences
  • Segmentation & list management
  • Monthly campaign sends
  • LTV reporting & analysis

Attribution Setup

You can't optimise what you can't measure. Attribution is especially tricky in restricted categories where pixel tracking, iOS14+ changes, and platform restrictions create blind spots. We set this up right from day one.

Included with all Meta Advertising plans. Available as standalone for brands with existing ad setups.

  • Conversions API (CAPI) setup
  • Pixel implementation & testing
  • UTM tracking & naming convention
  • GA4 integration
  • Triple Whale / Northbeam setup (if applicable)

Ready to Scale?

Book a 15-minute strategy call. We'll tell you exactly what's possible for your brand and what it would take to get there.

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