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Icarus Digital Marketing Book Strategy Call
Est. 2016 · The Original Restricted Category Agency

Meta Ads That Work.
For Industries Others
Won't Touch.

We've been running restricted category advertising since 2016. Cannabis. Kratom. Vape. Nicotine. Peptides. Adult. We don't just get your ads live — we build the infrastructure, creative, and funnels that keep you scaling while others get banned.

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$50M+

Revenue Generated

200+

Brands Served

4.8x

Average ROAS

9 Years

In Restricted Categories

Trusted by Brands in Restricted Categories

Ad Creative

Creative That Converts

Ad creative built for restricted verticals — designed to stop the scroll and survive the algorithm.

Apotheca Fable Fable Lit Farms Native Smokes Native Smokes Boston Hemp Zebra CBD Everything 420 Apotheca Fable Fable Lit Farms Native Smokes Native Smokes Boston Hemp Zebra CBD Everything 420
Kats Botanicals Ziipstick Ziipstick North Nation Real Botanicals Fable All Good Days Try Goomz 25 Hour Farms Kats Botanicals Ziipstick Ziipstick North Nation Real Botanicals Fable All Good Days Try Goomz 25 Hour Farms

As Featured In & Trusted By Industry Leaders

Forbes
Cannabis Business Times
Leafly
Benzinga
Marijuana Business Daily
Inc. Magazine
Meta's AI Changed Everything Meta Meta Partner

The Andromeda Advantage

Meta deployed Andromeda — its AI-driven ad retrieval system — globally in late 2025. It changed everything. Demographic targeting is dead. Creative IS targeting. The algorithm reads your creative and decides who sees it. Most agencies haven't caught up. We built our methodology for this world before it existed.

The Old Way

Demographics. Interests. Lookalikes. Audiences that Meta barely respects anymore.

The Andromeda Way

5-stage ICP research. Persona-matched creative. Broad audiences. Let the algorithm find your buyer.

See Our Methodology →

Everything You Need to Scale.
Nothing You Don't.

We're not a generalist agency that dabbles in restricted categories. This is all we do. Since 2016.

Meta

Meta Advertising

Tier 1 ad accounts. ICP research. Andromeda-optimised creative. Weekly refreshes. Daily management. The full stack.

From $3,500/month

Creative Production

Weekly static ads, video, and UGC. Persona-matched creative built for Andromeda's retrieval system — not just for humans.

Included with Meta plan

Funnels & Landing Pages

High-converting landing pages built for restricted industries. Persona-specific copy. CRO-focused design. Attribution-ready.

Custom scoping

Retention Marketing

Email and SMS flows that convert. Lifecycle automation for restricted brands. Klaviyo specialists. LTV-focused.

From $2,500/month

View Full Services Breakdown →

Revenue We've Generated.
In Categories Others Refuse.

THCa Flower

Lit Farms

$745K

Revenue

2.26x

ROAS

$330K

Ad Spend

"Multiple persona campaigns running simultaneously allowed Andromeda to continuously find new buyer segments."

Multi-Product Cannabis

Everything 420

$602K

Revenue

2.63x

ROAS

$229K

Ad Spend

"Broad audiences outperform tight ones — if your creative is built right."

Nicotine Pouches

Nicotine Brand

$497K

Revenue

5.5x

ROAS

$90K

Ad Spend

"We identified distinct user segments that drove premium conversion rates."

View All Case Studies →

Funnels That Sell

Full-funnel build — from ad to landing page to checkout. Every element engineered for conversion.

Hero Pages

Fable landing page
Fable
Invigor8 landing page
Invigor8
Eons landing page
Eons
MyColean landing page
MyColean
King Buddha landing page
King Buddha

Buy Box Closeups

Fable buy box
Fable
Invigor8 buy box
Invigor8
Eons buy box
Eons
MyColean buy box
MyColean
Vivid Botanicals buy box
Vivid Botanicals

What Our Clients Say

"

We'd been banned from Meta three times before working with Icarus. Since switching, we've run continuously for 14 months. Revenue is up 4x.

Marcus R.

Owner · Cannabis Brand, Colorado

"

The creative system they built for us is unlike anything we'd seen. Multiple angles running simultaneously, and the algorithm just finds the buyers. Genuinely impressive.

Sarah K.

CMO · Nicotine Brand, Southeast US

"

First agency that actually understood our space without us having to explain it. Lit Farms has been scaling with Icarus for two years straight.

Lit Farms Team

THCa Flower Brand

How We Work

01

ICP Research

Five-stage buyer research. We map your customer across all five awareness levels — from unaware to brand advocate.

02

Persona Creative

Separate creative for each buyer persona and awareness stage. The algorithm self-selects who sees what.

03

Scale

Weekly creative refresh. The algorithm always has something new to optimise toward. Spend scales with performance.

See Full Methodology →
Get Started

Ready to Scale?

Book a 15-minute strategy call. We'll tell you exactly what's possible for your brand and what it would take to get there.

Book Your Strategy Call See Proof First →